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Thursday, August 10, 2017

Why Professors Avoid Writing Clearly

According to Professor J. Scott Armstrong of the University of Pennsylvania, among academics, "obtuse writing...seems to yield higher prestige for the author." Armstrong has conducted a number of studies to test this hypothesis. In one, he asked twenty management professors to identify the more prestigious of two unidentified journals presented to them. The more readable journal (as determined by the Flesch Reading Ease Test) was judged the least prestigious. In another experiment, Armstrong rewrote the same journal article in two different forms. One he rated confusing and convoluted, the other concise and clear. A panel of thirty-two professors agreed that the confusing version reported a higher level of research. "Overall, the evidence is consistent with a common suspicion," concluded Armstrong. "Clear communication of one's research is not appreciated. Faculty are impressed by less readable articles." [Another reason for bad academic writing is that if the material is presented clearly, the true banality of its substance will be revealed.]

Ralph Keyes, The Courage to Write, 1995

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